October 21, 2014

Tuesday, A Bright, Crimson, Electric Return!

How's it going HJC Readers? Caden here to "conceptify" your Tuesday! We are now into the full swing of professional hockey, including the ECHL. Speaking of ECHL (Worse segway than yesterday), if you want to have one of your concepts worn on ECHL ice this season, (which is a very real possibility) just enter the Mallards Competition for that chance! I can't stress enough how awesome it is to have one (or more) of your designs worn on pro hockey ice. This is the second of such contests in a couple months on HJC, and who knows when we will get another chance?!?

3rd Quarter Vote (ends Friday @ 11:59pm Eastern)
COTW Oct 13-19 vote (ends Friday @ 11:59pm Eastern)
Quad City Mallards Jersey Competition (ends October 31st)

ALSO, a very important vote is taking place this week, Jake, Ryan and Christian are facing off for the coveted 3rd spot in the Concept of the Year vote taking place in January, so your vote for this might be the 1 vote needed to send the future COTY winner to the semis. Do you know what else a Concept has to win in order to win COTY? COTW! That vote is happening too, so kill 2 birds with one stone and vote for both things on the same email.

*** Edit by Ryan ***
During the month of November, HJC will be celebrating its 5th anniversary. We will celebrate with a new 5th anniversary logo created by YOU! It will be used on the page banner for all of November. So get something together this week and send it in. Whatever design I like best will be used!

Hartford Whalers- CPM 

CPM, Assistant GM for my fantasy hockey team continues his "NHL Brights" series today with 2 new installments. I'm a big fan of the way blue is used here. There isn't too much of it, but there isn't too little either. The font balances well with the striping. My only complaint about the jersey is that the logo looks pretty big, but that might be the excessively thick outline. 


Los Angeles Kings- CPM

Purple is definitely brighter than black! The "burger king" logo looks amazing front and center, and the more classic design lends itself better to the classic colors. Although this jersey would look good in black, I'm glad you used the colors you used. I wish you would've done something to tie back to the 90's, like a gradient or something.


Alabama Crimson Tide- Kevin B

This jersey looks too much like a Red Wings jersey. The pants and socks are pretty much identical, and the jersey comes close. I'm happy you added the thin stripes to differentiate them from Detroit, but I wish you would've done more to give them their own identity. the TV numbers and captaincy patch are too small and too high up.


Baltimore Blades- Mario A

The WHA has been gone for a while, but if they ever came back, Mario imagines them looking something like this, Not digging the Blackhawks style striping, the orange is pretty close to red and the striping patterns are pretty similar. There are 3 different shades of black in this concept, reducing that number to one would make this concept more crisp and professional looking.


Tampa Bay Lightning- SG-94

This is pretty much the new alternate that the "Bolts" use, but a few crucial changes were made. The BOLTS wordmark was replaced with "TBL" which looks 100X more professional than Bolts. The lightning bolts down the arms make this jersey look way less boring than just the straight stripes. I just wish there was some added blue. 


Calgary Cowboys- Mario A

I've always though that the Flames need to do a Cowboys one-off tribute jersey, but why not just bring the whole team back? The classic logo is fine, but if you are going to use that, then I would use a wayyyyy more classic template. Another logo choice could have been to use the "hat logo" like was used on the jerseys back in the WHA days. the same thing I said about the black in your last concept is happening here.

D- (Your skills are good. Just use your creativity towards designs that match better with the logo, and wok on your execution. You'll have Bs and As in no time!)

My COTW Nomination for this post goes to CPM's Hartford Whalers concept!

So, I encourage you all to comment, nominate, and vote! You could be the one to nominate the future COTY winner! How awesome would that be? Have a good week everyone!


October 20, 2014

Monday: Leafs' Silver?

Hey there everyone! Hope everyone enjoyed their first full week hockey! Even you jersey throwing Oilers and Leafs fans. There has been quite a bit to be entertained by this past week and a half. Especially for those who play fantasy hockey. 

I only managed to get in one league this year, which is fine. Hopefully it's a lot easier for me to just keep track of the one team and guide them to a championship. Funny story about my team actually... So my buddy who started the league told me when the draft was, as least 10 times, and I kept saying I wouldn't forget. Well I did, and logged into the draft lobby an hour after the draft started. My AutoDraft managed to pick up Alexander Ovechkin, Jonathan Toews, Patrick Kane, the Red-Hot Rick Nash, and the also Red-Hot and now injured Victor Hedman. How that happened I'll never understand. So far my "Hot Dads" are 2-0 and things are lookin' up for me....

Speaking of lookin' up.....um.... Mallards can fly and sometimes you see them when you look up... I don't know... That was a bad segue, but don't forget, the deadline for the Mallards competition is about a week and a half away so if you plan on joining and haven't sent anything in yet you still have some time.

Don't forget to send in some votes this week as well. Not only do we have our usual COTW, but a vote to determine the third entry into the COTY vote. So get on all of that!

3rd Quarter Vote (ends Friday @ 11:59pm Eastern)
COTW Oct 13-19 vote (ends Friday @ 11:59pm Eastern)
Quad City Mallards Jersey Competition (ends October 31st)

And now concepts!!!

Edmonton Oilers (WHA Returns) Concept - Mario A.
Well Mario promised me his wacky designs would be back and he delivered. He tries to bring more color into the team's logo but I don't think either one works particularly well, but if I had to choose I'd say the dark jersey's logo is better. The hems on these jerseys aren't bad but where Mario really loses me is the arms. The orange near the shoulders is a bit much when the cuffs are already a different color than the torso. I'd try and keep the bottom of the hem and end of the cuffs the same color on that white jersey. The old Reebok vector is still on the back of the jersey. Now beyond all the wackiness, if you haven't gotten lost, you'll notice that this is just a very very very color swapped version of their current jerseys.

Rating: 4/10

Michigan State Spartans (NCAA) Concept - Kevin B.
Kevin gives the Spartans the IceBorn treatment. Pretty much looks like a green and hemless Red Wings jersey. Which isn't bad, it's got a classic look that could last for ages. The stripeless hem though makes the jersey feel too boring and the dark socks with light jersey is kind of a no no for me. The pant's striping is interesting as well. I can't tell if the "Spartans" on the back of the jersey is just a small thing that would go over the normal branding on the jersey or just a way too small namebar. The number and Captain's C seem too small. Lack of TV numbers isn't a huge deal here as it's a college team but the actual Spartans do have them.

Rating: 5.5/10

Florida Panthers (Brights Series) Concept - Colin M.
Pretty much a return to the classic Panthers jerseys of the pre Reebok days. Slight alterations to the striping and now the hem is angled. I'd make that hem angle a little more pronounced, not too extreme though. I'd also round the yoke in the back like the old jerseys did, it just looks awkward with the point to me.

Rating: 7/10

 Toronto Maple Leafs Concept - Alan H.
I feel like making Leafs jerseys look like old Boston jerseys is a bad idea. Granted, it doesn't look bad, especially with the silver, but the Leafs have tried silver on a jersey (As trim color) and I think they're pretty much over it. I feel like thebest way to reintroduce silver to the Leafs is using a small amount as trim color on an alternate jersey...

Rating: 7.5/10

Speaking of a Leafs alternate jersey.... Alan has one for us.

Toronto Maple Leafs Alternate Jersey Concept - Alan H.
So not only does Alan bring back the silver, he introduces black onto the Leafs color palette. I think this is a little too far. I normally kinda like the TML monogram but not as the main crest. Personally I think ONLY black OR silver should be a trim color, if any, on the Leafs jerseys. Personally though, with the two color logo, their jerseys don't need any other colors. But here I'm noticing a lack of contrast between the blue and black so the jersey comes off as way too dark.

Rating: 6/10

Toronto Maple Leafs (Bright Series) Concept - Colin M.
Colin returns the Leafs to their 70's jerseys. (My favorite underneath their current alternate) The Blue jersey is closer to their old jerseys with the contrasting sleeves, but I'd make the hem stripe just one thick blue stripe like the arms. Also because the blue jersey's hem matches its arms. The blue jersey looks a lot like the Lightning's new alternate but the "less is more" approach works better here because it's paired with a simple two tone logo. Personally, if the Leafs swapped to something like this, I wouldn't be offended, even though I'm sure Leafs Nation wouldn't be too happy...

Rating: 8/10

And there you have it, another day in the books. Have any tips or critique for the concepts today? Why not throw them in the comments section? Go ahead and do that. See you all next week!

October 19, 2014

Sunday: We Need Another Semi-Finalist

The winner of the COTY-September vote was Christian's Quebec Nordiques concept!

Full Results
Christian L. - 5
Matt M. - 2
TG (NYR) - 2
TG (PHI) -1

Christian's concept moves into the 3rd Quarter Vote. The silver banner for that vote is on the side of the page. Click it to see the entrants and email in your vote before the end of Friday. This is a VERY important vote so lets have a good turnout.

For anyone who isn't aware, the Quarterly Votes each determine the four semi-finalists for the Concept of the Year. 1st Quarter winner faces the 3rd Quarter winner and the 2nd Quarter winner faces the 4th Quarter winner. Don't worry about that now though because the semi-final votes don't take place until January.


The winner of the delayed COTW vote for September 29 - October 5 was CPM!

Full Results
CPM - 8
Taylor R. - 2

CPM's Scouts concept was the only one properly nominated and seconded that week. I suppose it's fitting that he won then.

The COTW nominees for the October 13-19 vote have been listed in the black banner on the side of the page. You can click on that banner or go to the CONCEPT OF THE WEEK tab to see the nominated concepts. Get those votes in by Friday!


On November 22nd, HJC will have been in existence (in its current format) for exactly 5 years! And like all good hockey brands, we will be celebrating the anniversary with a patch on our jerseys. Well, we don't have jerseys, but we do have a page header and that's where the 5th anniversary logo will be placed during the month of November.

The problem is that I'm not much of a logo designer. Take a look at my failed anniversary logo attempt.
This is where I need you guys! Anyone who is interested can create a 5th anniversary logo for HJC and send it in (concepts@HockeyJerseyConcepts.com). Whichever logo I like best will be used on the page header during November as the official 5th anniversary logo of HJC!


As the Quad City Mallards Jersey Competition continues, I wanted to share these unused concepts presented to the Mallards by Studio 1344 during their "revamping" of the team's brand. All images were shared via Studio 1344's Facebook page back in March.
I personally like the two concepts on the bottom, with the green one being superb! I do like the black jersey that the Mallards use currently though.


There are about 8 events during the year on HJC that are the MOST important to vote for. The 3rd Quarter Vote is one of them. We are working towards getting a voting system right on the blog page, but that is still at least 6 months away. For now, open up your email and send us your votes. Anyone with an email address can vote.

3rd Quarter Vote (ends Friday @ 11:59pm Eastern)
COTW Oct 13-19 vote (ends Friday @ 11:59pm Eastern)
Quad City Mallards Jersey Competition (ends October 31st)

October 18, 2014

Saturday: All-Star Post

Hello everyone! Last week I didn't have time to come up with an editorial post during our week-long concept hiatus, but I'm back this week, with seven new concepts. Today we have two Chicago Winter Classic concepts that are eerily similar, a Stadium Series concept, alternates for the Lightning and Canucks, and even a concept from SM Liiga!

On Friday, the NHL announced that the 2016 NHL All-Star game will be in Nashville! You better believe I'm going. It's great to see the Nashville fanbase, which has been solid for awhile now, finally get some good recognition from the league. I'm sick of hearing people say the Nashville isn't a legitimate hockey market, or "The NHL should move them to [insert Canadian city here]," so this is big for Nashville to be able to show what the Predators organization has built in the area on a national stage. Forget the game itself. It's boring. It's the event, the festivities, the excitement that it brings; that's the reason I'll be going. If you have the means, I highly recommend going. Nashville is a wonderful city to visit.

Also, have you sent in your entry to our Quad City Mallards Competition? I sent in my design this weekend. The deadline for concepts is October 31st, so get your artwork in soon!

Chicago Blackhawks 2015 Winter Classic Concept - Danny D.

Positives: I like the hem and arm striping. The alternate logo looks good placed on the arm striping as well. Execution and presentation are solid. The roundel logo is a good choice here.

Negatives: The yoke striping is a a little much. There's already enough going on with the arms and hem that a lot of yoke striping isn't necessary. If you must have that, I would at least take out the two stripes that are interrupted by the name bar, as well as the corresponding stripes on the front.

Overall: A solid jersey, but sometimes more is not more. (7.75/10)

Chicago Blackhawks 2015 Winter Classic Concept - Leo D.

Postives: Hem and arm striping looks good. The concept is pretty well executed. Leo took the time to put a logo on the helmet, which I always appreciate. (side note: it's crazy how similar this and the concept above are, especially made by two different people)

Negatives: This, like the concept above, is over-striped. If you must have the yoke stripes, take out the one that is interrupted by the namebar, and the corresponding stripe on the front. The TV numbers seem small to me.

Overall: While I may not necessarily want to see the Blackhawks in all black, this wouldn't look bad with a few tweaks. (7.75/10)

Tampa Bay Lightning Concept - RBowling

Positives: Color balance is a lot better than what the Lightning debuted recently. Have you seen one of those jerseys without expensive lighting? Man, they terrible. I hate it more and more every time I look at it. It's among the worst jerseys in NHL history, in my opinion. Ok, back to the concept. Sorry. A design similar to this could have been a better way for Tampa to pull off a black alternate. I also like that there are subtle references to Tampa's past.

Negatives: I like the yoke as a historical jersey reference, but not the logo. the logo shows it's age in a bad way. Also, I believe that RBowling just modified this from nhluniform.com, which means not all of this is his work. The concept is extremely pixelated; a result of recoloring an existing concept.

Overall: Better than Tampa Bay's new alternate, but pixelation makes the jersey look very sub-par. (5.75/10)

Vancouver Canucks Third Jersey Concept - Scott B.

Positives: I feel like I've seen a thousand green alternate concepts for the Canucks over the years, but I always come away with the same thoughts: the Canucks need a green alternate, and Johnny Canuck is underutilized. The jersey is well executed. The flannel-esque pattern is done well, meaning it's not pixelated.

Negatives: That flannel pattern...I just don't think that an NHL team needs to wear something like that. It feels like a minor league thing. The yoke is unnecessary. 

Overall: The jersey is well-executed, but the flannel pattern is something more appropriate perhaps for a minor league affiliate of the Canucks. (7/10)

Philadelphia Flyers Concept - CPM

Positives: These jerseys are very clean looking. The execution and presentation here is the best we've seen today. This set looks good, and has perfect color balancing. I really wouldn't mind it the Flyers wore this on a regular basis.

Negatives: I don't think the number outline on the back of the white jersey is unnecessary. It doesn't really make the letters more readable or stand out more, though I realize CPM probably just wanted to match the logo. Part of me wants to see the Flyers in orange, but part of me also knows that Philadelphia booed Santa Claus, so this is a town that black jerseys fit.

Overall: Great looking set. (8.75/10)  COTW nomination from me!

Porin Assat (SM Liiga) Concept - Zach W.

Positives: It's not often we see something from SM Liiga. It's good to get some variety. The jersey itself is clean. It's not a bad design.

Negatives: Clean, yes, but not very exciting. Naturally, the cleanliness of this uniform would be ruined when the team sold ad space on it, but right now it's not bad, but it's bland.  Also, I don't understand the two helmet thing. Why is there a black helmet and a yellow one?

Overall: If SM Liiga could refrain from using ads, some understatement like this might bet welcome. As is, it's clean, but bordering on sterile. (7.5/10)

Carolina vs. St. Louis 2015 Stadium Series Concept - Jarrett T.

Positives: Jarrett uses colors that both teams have in their color palatte, but haven't used as a primary color. 

Negatives: Let's count the differences between these two jerseys: 1. The primary colors 2. The logos 3. The number fonts. 4. The "names." That's it. Not exactly exciting. Also, I think the Blues should avoid gold, with the Predators making it a brand signature. A gold vs. grey matchup....not sure that would look great on the ice. The Reebok wordmark is missing from the Blues jersey. Guess that makes five differences, technically.

Overall: I would like to see more variance between these two jerseys. I know the Stadium Series jersey stuck pretty close to the template, but that doesn't necessarily mean that should continue. As an artist, you have total freedom to do what you want. Don't let Reebok's business practices stifle your creativity. (6.5/10)

Did you send in your vote this week? You did? That's great! Accept these Sergei Bobrovsky gifs as a token of my appreciation.


That's all for today. Stay tuned for Ryan's post tomorrow!

October 17, 2014

Friday: The Force is Strong in This Post


The concepts are back, I'm back for another Friday post, let's not waste time on formalities


The Swift Current Broncos of WHL fame have gone back to their original logo, added a shoulder patch and updated their jerseys.

Photo from: scbroncos.com 

My thoughts..... Eh. The jerseys look solid and I'm sure there are people who have been wanting this logo set to come back, but I really liked the previous logo set. This to me is a case of vintage for vintage sake, going back to something that worked in the 80's because it was the 80's and we should see something new. The updated clover memorial is solid, but the new shoulder patch is mediocre at best. I would have for sure changed the jerseys, dump the unpopular buffaslug and ditch black outside of an alternate and use the template of the old jersey and use the better of the two logos. Having a throwback jersey for certain games (like the Pens are doing) is a great idea, but going to an old look full time without changing much....I'm just not sure. 

I want to hear your thoughts on this. Should minor hockey teams who want to use a more popular historical look update the look and stick to what works? Have a fauxback look? Or keep moving forward? 

Voting! Do it! 

COTY-September vote (ends Friday @ 11:59pm Eastern)
COTW Sept 29-Oct 5 (ends Friday @ 11:59pm Eastern)
Quad City Mallards Jersey Competition (ends October 31st)

On to the Concepts!!


Stadium Series 2015 Concept (By: Christian L.)

Awkward how that Habs jersey now has the Jets...3rd string goalie...who's in the AHL....WHY DON'T THE JETS TRADE FOR AN ACTUAL NHLer!! Anyways, we know where the next Stadium Series game is, but two rivals that have a more historical context should face , and Christian puts his love of the Sens aside to make two awesome looking Bruins and Habs concepts. The Habs jersey is exactly what I'd picture them doing in the Stadium Series, going blue for once. It looks awesome, thought I would have made white the dominant colour on the jersey, like on the pants, since A) it looks better IMO, and B) I'm not distracted by the Russian flag designs. The Bruins jerry has no problems, and I love the vintage cues that come off as modern. (8.5/10)

Brooklyn Americans Concepts (By: CPM)

Brooklyn is getting a team back (sort of), but the Americans are the forgotten 7th team that lead to the Original 6..guess they are the Original 7th. Theses jerseys are...bright, with patriotism, red white and blue and stars/stripes litter the whole look. Theses jersey look like the 90's hit the 70's, big and bright colours and angled, odd designs and it works, like really works. The biggest thing an Americans concept should do is look different from the Rangers (hard to do) and this does this very well. Solid execution, looking forward to more! (9/10)

Blenheim Blades Concepts (By: Alan H.)

I'd never heard of this team before, and after doing some digging, their current jerseys leave more to be desired. Our resident ultra modern designer gives a look more unique identity to a team with such a common name. The logo, despite it being inspired by the Bruins is actually quite unique. The are 3 blades on one logo, try topping that and still having it look good. The striping needs work on the arms, as the piping bumps up at the cuffs. Due to the angled arms this makes sense, but making it more subtle would help greatly. The yellow jersey could use more white in the piping and name bar, a thicker stripe and an outline on the name would fix that. (8/10)

Toronto Maple Leafs Concepts (By: Dylan N.)

Ha, McGowan. Anyways, Da Leafs! The striping looks like the 30's, the logo is the 50's, another 20 year difference that look great together. A well executed concept, though I don't agree with some of the design choices, mostly the yoke. I would have done something similar to the Winter Classic jersey, with just one stripe and a solid yoke behind it. Other than that, this would be a solid faxback in the future (2018)? (8.75/10)

Mace Windu Star Wars Concept (By: Ryan G.)

We've seen this concept before from Ryan, but updates it for the unique Jedi, Mace Windu. For those who don't know Star Wars....look up what makes Mace Windu different, but the purple is certainly fitting. That being said, the jersey is WAY too dark. The purple and black really blend into each other and the blue is barely visible. The design is decent, but it needs to be visible before I can say it's great. Add some white or make the jersey itself white and have black outlines. (5.5/10)

Stormtropper Star Wars Concept (By: Ryan G.)

This design I can actually see. This concept really does look like that the Troopers would wear if they were a hockey team. The belt and black visor are a solid touch, and add some hidden touches from the original uniforms. The hockey pattern looks good very simple, though one thing bothers me. The Empire logo would look so much better as the primary logo than the helmet. (7.5/10)

Wookie Star Wars Concept (By: Ryan G.)

I personally didn't find the Wookies that annoying in the movies, even if the do bend...a lot. The jersey is the most hockey of the 3 concepts today, though not without flaws. The striping on the hem and arms, while not a bad pattern, should be the same thickness, and the thinner of the two looks better, as it doesn't block the numbers. I haven't seen Chewie lately, but his fur is more brown and black than brown and maroon. (6.5/10)

That's the post folks. Don't forget to vote!

Go Jets Go! Have an awesome weekend!